Provider of trustworthy, accurate and timely content
- Audience : To present useful content through all our media platforms to meet the needs of the target audience and be socially responsible
- Customers/Partners : To deliver values and enhance engagement through effective operations through adoption of technology and innovation
- Employees : To continuously and effectively develop human resources and prepare them for changes
- Shareholders : To create sustainable returns through effective management with good governance
- Society and Community : To promote informative content to build an active society
- Country : To deliver sensible content to create wisdom, trust and positive image for the Country
Corporate Values and Aligning Behavior
Plan involves 5 strategic objectives as described below:
To develop the present business; to build up some new revenue sources; and to manage assets for the Company’s long-term competitiveness.
To prioritize the rapid response to customers’ demands via all available channels; and to integrate all platforms to access to customers’ lifestyles more effectively.
To ensure MCOT Plc.’s business liquidities for smooth operations.
To develop program contents most relevant to audiences’ favor and demands so that such contents will be another asset to help generate revenues for the Company continuously.
To transform and improve the personnel’s potential for the sustainable business operation by transforming key working procedures to be more efficient, managing changes, and applying more technologies and working innovation for higher work efficacy.