15 May 2007
Explanation of the change in the Q1-2007 of more than 20 %
Ref: MCOT/ 6124 /1100
May 14, 2007
The Stock Exchange of Thailand
Attn: The President
Re: Explanation of the change in the Company s performance of more than 20 %
Dear Madame,
MCOT Public Company Limited (MCOT Plc.) is a mass media organization
whose primary revenues come from television and radio businesses.
MCOT Plc s net profit for the first quarter of 2007 reached
Baht 231.917 million,or a 27% decrease from Baht 316.369 million
for the first quarter of 2006. This change was due to a 22% decrease
in television revenues and a 3% decrease in radio revenues.
Such decrease in revenues resulted from
the Company s TV programme revamp, the slowdown and delay in
Government budget spending in 2007 and the change in
the Government s PR policy.In addition, the Company, at that time,
was being in the selection process for the new President
which might have caused the delay in advertising budget spending
on Modernine TV to wait for a clearer management policy. Meanwhile,
the Company s expenses did not decrease in proportion to
the decreased revenues, which resulted in a 27% decrease in
the Company s net profit for the first quarter of 2007.
Sincerely yours,
(Mr. Polchai Vinijchaikul)
Acting Vice President
Legal Affairs and the Company s Secretary Office
MCOT Public Company Limited
Investor Relations Department
Tel. 0 2201 6388, 02 201 6454
Fax 0 2245 1854