29 February 2008
Clarification of the over 20%
MCOT Public Company Limited
63/1 Rama IX Road, Huaykwang
Bangkok 10310 Thailand
Phone +66 (0) 2201 6000
Fax +66 (0) 2245 1435
E-mail Contact@mcot.net
Ref: MCOT/ 6100/600
February 28, 2008
The Stock Exchange of Thailand
Attn: President
Re: Clarification of the over 20 percent Changes in Operating Results
Dear Madam:
MCOT Public Company Limited is a media organization, whose major source of
revenue derives from television and radio businesses. According to
the Company's operating results for the Company's operating results
in 2007 (for the period between 1 January - 31 December 2007),
the Company's net profit was Baht 1,110.662 million, a 26% decrease
from Baht 1,504.914 million of the year 2006. The clarification of such
decline is detailed as follows:
The Company's total revenues in 2007 were down 9% compared to
those of the year 2006 due to the fact that the slump in the private
and government spending for advertisement had affected to the first half
of 2007 the Company's main revenues as TV & Radio revenues.
In addition, customers withheld the advertising spending on Modernine TV
during the changing period of the Company's management and policies
in the first half of 2007.
The 16% reduction in TV revenues for the year 2007 compared to
those of the year 2006 was caused by the few reasons, such as the drop
in the TV revenues caused by the drop in popularity for the TV programme
after the programme reshuffle in January 2007, TV revenues reduction
due to the lack of "Seasonal Programme" as "The Star" and no
"Special Programme" as "World cup soccer", "Election campaign" in
the first half of 2007 as shown in the second quarter of 2006 TV programmes.
Moreover, the impact from the decline in total advertising spending on
television in the first half of 2007, which fell 3% from that of last year,
resulted in a decrease in Modernine TV's market share.
Nevertheless, a 24% rise of total revenues in the second half of 2007
compared to those of the first half of 2007 is considered as an improvement.
Sincerely yours,
(Mr. Polchai Vinijchaikul)
Vice President, Legal Affairs Office
MCOT Public Company Limited
Investor Relations
Tel. 0 2201 6388 ,0 2201 6454
Fax: 0 2245 1854